Seattle, Wash. (October onest, 2014) – Madshus, the world’s foremost functionality Nordic ski company, will kick off a 3-stop dealer tour to announce the launch of its new Madshus empower™ program and accompanying client app. The tour is scheduled to run early October at US Nordic retail retailers in Park City, Burlington, and Minneapolis.
Madshus 1st launched the ISPO award winning empower™ system to the sector at final January’s ISPO and SIA tradeshows, however the dealer tour will be the 1st exhibiting of empower™ to customers. The tour is also aligned with the official launch of the Madshus empower™ app scheduled to go live in mid-October.
This dealer tour will supply an opportunity for shoppers to take pleasure in some foods and drinks with Madshus athletes and personnel whilst acquiring an in-depth seem at the empower™ program. Consumers can also partake in an in-store ski assortment demo using the interactive empower™ retail show.
The initial day of the tour is Friday October 3rd at Jans/White Pine Touring center in Park City, UT with confirmed appearances by US Madshus Ski Group athletes Noah Hoffman and Bryan Fletcher. A full overview of the tour calendar with event occasions and spots can be located under.
The Madshus empower™ US Dealer Tour:
- Jans/White Pine Touring Center – 1790 Bonanza Dr, Park City, 84060 – Friday October 3rd, 6:30pm https://www.facebook.com/occasions/304229743101962/
- Skirack – 85 Major St, Burlington VT – Friday, October 10th, 5:30PM https://www.facebook.com/events/773617289368249/
- Boulder Nordic Sports activities Midwest – 8929 Penn Ave S, Minneapolis MN 55431 – Saturday, October 18th, eleven:00AM and 3PM https://www.facebook.com/occasions/1466339143654334/
To understand much more about Madshus and its new empower™ technology, check out madshus.com.
About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and supplies, Madshus is the common to which all other Nordic skis are held. Regardless of whether for Globe Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that exact same keen craftsman’s eye to every ski, boot, and pole it produces. More than 100 years because it’s founding, Madshus’ storied dedication to the art and craft of ski generating resonates today in the very same constant regular of excellence all performance Madshus skiers have come to count on.